Moving the BYOD Agenda Forward

We know that BYOD is here to stay and is happening everywhere, with employees in all kinds of roles, in every vertical and in every country using their personal devices to access corporate data.

If it isn’t already a priority issue for your business, it should be. For CIOs, managing such ‘Bring Your Own’ behavior is a huge challenge that is now being exacerbated by the trend spreading beyond mobile devices: in their attempts to find easier and more convenient ways of doing their jobs, employees are also finding ways to bring their own PCs to work. And usage of employees own devices is also driving them to find new document collaboration applications to be able to flexibly move work between their devices, and amongst groups. The new challenge for IT is to strike the balance between meeting the needs and requirements of the consumerized employee to avoiding driving behaviours out the line of sight and control of IT, while at the same time keeping corporate data secure.

This dual requirement means that demand is moving further than mobile device management (MDM) strategies, towards policies that take advantage of the specific capabilities of smartphones and tablets around app usage. Those vendors in the enterprise mobility management (EMM) space are adjusting and extending their offerings accordingly, providing ways to deliver corporate app stores and mobile application management (MAM) capabilities. Some are also extending the definition of ‘mobile device’ to managing laptops, and finding ways to manage the whole mobile computing estate from a single place.

This event from Ovum will provide the blueprint for CIOs to take away and implement a robust mobility strategy that addresses the challenges of consumerization. It will present our latest research into both the supply side and demand side of the BYOX effect, and give advice on best practice vendor selection, governance and implementation strategies. By showcasing real life case studies, we will also give delegates the chance to learn from the experiences of their peers who have been implementing policies within their own organizations.

• Access the latest insight into the BYOX landscape including the current state of the mobile device management and mobile application management landscape, best practice management of employee data privacy requirements, taxation parameters and device support. Hear about the latest developments in BYOX management, from multiple ondevice personas, softphones and hybrid approaches to virtualisation and next generation network management

• Understand how to value increased employee productivity and satisfaction to complement TCO models for investment in BYOX programs. Create a working blueprint that you can take back to your business to drive programs to support the consumerization agenda in your business. Don’t be part of the statistic of those businesses ignoring BYOD!

• Explore the latest data on what enterprise apps employees are using on their devices at work, understand the drivers for this employee behaviour and ensure you deliver a program that effectively balances this with your security, governance and cost requirements

• Is BYOX right for your organization? Our expert panellists will engage in a free, frank and open debate centred on the case for and against the implementation of BYOX. This is a great opportunity to come away with a no-nonsense assessment of what BYOD could mean for you.

• Hear what developments and challenges from both the supply and demand sides of the consumerization market can be expected over the next 12 to 48 months and how you can prepare for them?

A holistic, global approach to Enterprise BYOD and application flexibility

From delivering network security and mobile device control, to content distribution, workspace management,
governance, and through the entire life-cycle of mobile application development, recognized experts from AT&T and Ovum will answer your questions and help you build and refine your BYOX roadmap.

• Mobile Enterprise Management: How to take a holistic approach to BYOD. From network security and device control, to content distribution, workspace management, governance, and through the entire life-cycle. Challenges of global, carrier-agnostic, end-to-end solutions for multiple device operating systems.
• Mobile Application Flexibility: Paradigm shift – ease-of-use and continuous improvement is a must have. How APIs and application platforms enable rapid prototyping.
• Facilitating innovation: How AT&T approaches innovation, inviting employees to participate, crowd-sourcing, ecosystem, being nimble in a large Enterprise.

Presenters: Richard Absalom Ovum Principal Analyst and David Gibson, AT&T Mobile Security Director
Date: June 6, 2013 from 8 to 8:45 am
Dexter House, No.2 Royal Mint Court, Tower Hill, London EC3N 4QN, United Kingdom

Please register here. Use Priority code OBB

The Breakfast Briefing is limited to 20 participants.

Breakfast Briefing Sponsor

During the event you can tap into Ovum’s expertise through one-to-one consultations with our analysts at the Analyst Clinic.

Here, in 30 minute meetings, you will be able to discuss the challenges facing your organization and get personalized advice on how the latest trends in business technology will affect your business and your industry sector. Ovum’s global IT and Telecoms analyst team and experts in their respective fields, are available to meet with you. We encourage you to take advantage of this experience by securing a one-to-one meeting in advance to be sure of availability, or on the day.